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Sunday, December 17, 2017

How do you sell more Big Macs?

There is this notion, perpetuated by Republicans, that the wealthy create jobs, so tax cuts for the wealthy will lead to more jobs being created.

Nothing could be farther from the truth. The wealthy cannot create jobs in a vacuum. The laws of supply and demand drive job creation. You can't just increase supply and expect that demand will somehow materialize for your goods and services.

But the reverse is true. When you cause demand to go up, entrepreneurs will find ways to produce goods and services to meet the demand, creating jobs and gaining wealth in the process.

So to spur job creation you have to increase demand for goods and services.

How do you increase demand? Demand for goods and services go up when the poor and the middle-class have more money to spend. So to increase demand, cut taxes on the poor and middle-class and raise minimum wages. When demand goes up entrepreneurs will meet the demand by increasing supply, hiring more employees to produce more. This is what creates jobs, not tax cuts for the wealthy!

Here's an example: Consider your local McDonalds franchise. If thanks to tax cuts for the wealthy, the franchisee has an extra $50K per year, is he going to make and sell extra Big Macs with that money? Of course not. The number of Big Macs he makes depends on how many people walk in the door of his restaurant. Given that he wasn't turning away any customers to begin with, he can't make more Big Macs unless more customers walk in the door. So the question is, how do you get more customers to walk in the door. The answer is, by giving tax cuts to the middle class and the poor. When they have more discretionary income they buy more Big Macs. Thus, the way to grow the economy is by giving tax cuts to the middle class and the poor, not the wealthy!

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