The RNC document includes market research from voter focus groups around the country. "Asked to describe Republicans, they said that the Party is “scary,” “narrow minded,” and “out of touch” and that we were a Party of “stuffy old men.” This is consistent with the findings of other post-election surveys," the report states.  
Spot on analysis. The Republican brand is badly damaged. It is regarded by too many people as an uncompromising relic of the past — a party that lacks new ideas and is, therefore, forced to largely serve as a blockade to the other side.  
Republicans are on the losing end of the political stick they created. American voters are well aware of who is at fault—recalcitrant Republican self-proclaimed obstructionists. Republicans have blamed their loss at the election polls on their dullard candidate to Hurricane Sandy. The truth is they have no on to blame but themselves.  
America is changing. Republicans are not.